Client
Vertex Capital
Year
2026
Industry
Overview
Vertex wanted to modernize its marketing analytics platform while increasing the effectiveness of its paid advertising campaigns. We redesigned key reporting interfaces, improved the user experience across desktop and mobile, and supported the product launch with performance-driven campaigns.
Complex data visualization
Poor mobile usability
Limited campaign insights
Low product awareness
Solution
We redesigned the analytics experience with intuitive dashboards, streamlined reporting, and responsive mobile interfaces. Alongside the product improvements, we developed a paid media strategy that increased visibility, attracted qualified users, and supported product adoption.
Dashboard UI redesign
Mobile analytics interface
UX improvements
Paid advertising campaigns
Performance tracking & optimization
Creative asset development
Desktop analytics dashboard
Mobile reporting experience
Campaign performance overview
Executive insights dashboard
Marketing analytics interface
Results
The redesigned platform delivered a faster and more intuitive analytics experience, making it easier for teams to monitor campaign performance and identify growth opportunities. Combined with a targeted advertising strategy, the project increased brand awareness, generated a steady flow of qualified leads, and improved overall marketing efficiency.
58% faster access to campaign insights
36% increase in qualified product leads
31% lower cost per acquisition
4.6× return on ad spend
Responsive, and focused on measurable growth.
From the platform redesign to the advertising campaigns, every stage was carefully planned and executed. The improved reporting experience made it easier for our team to make decisions, while the campaigns consistently delivered high-quality leads and stronger overall performance.
Sophia Turner
Marketing Director, Vertex Capital
